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Emerging Markets and the Development of Tourism Services

Services represent an ever-increasing share of employment and output in emerging economies. This growth is accompanied by a process of diversification and sophistication: brand new services are being delivered, and many see their business models reinvented. Among service activities, tourism presents the specificity of being a major source of income in all stages of development. In traditional societies, much effort is spent on the provision of services for inbound foreign tourists, while in emerging markets the rise of middle classes also creates domestic markets for tourism services. This major qualitative change in the demand side is a potentially powerful driver for the emergence of new services in – and in relation to - the local tourism industry. In this context, the objective of this special issue is to deepen our understanding of the changes occurring in the provision of tourism services in emerging markets. Topics of interest include – but are not restricted to - the following:

  • Innovation and innovation networks in tourism

  • Religious tourism, especially in societies where religious beliefs were previously discouraged

  • Productivity/performance measures

  • Value co-creation in tourism

  • Medical tourism

  • Sexual tourism

  • Business models specific to emerging markets

Key dates:

1st March 2018: abstract submission for first screening by the editorial team
1st July 2018: Paper submission and peer-review process

Guest Editors of the Special Issue:

Dr. Benoît E. Desmarchelier (University of Lille),
Dr. Eddy S. Fang (Xi’an Jiaotong-Liverpool University),


Papers and abstracts should be submitted to using the keywords “Special Issue ERSEM” as subject of the message.

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